Manufacturing Consent: The Political Economy of the Mass Media

Author: Noam Chomsky

Year: 1998

Manufacturing consent: The political economy of mass media. The renowned book presents the critical mass media theory about inequality and it's multitude consequences on the use of mass media by the elite group to their own ends. The explicit exploration of the behavioral and structural, (not the effects) model of mass media shows the rise of the new era of market-based media. The Present and Clear Danger, as Robert Mcshesney and Edward Herman called it in 1997 in the 'The Global Media.' Though the book travels to different corners of the globe in it's supporting instances, basically the nature of the media vastly exposed in it is the US mass media structure under the 'filters' listed by the authors. (Social Science Research Network)